Whirlpool Corporation, the world’s largest home appliances manufacturer, makes and markets
high-quality home appliances, sold all over the world under a wide rangers of labels. Whirlpool
EMEA is the operating segment covering Europe, the Middle East and Africa and has applied to

us asking for the development of a marketing communication mix matching their brand’s
guidelines. Whirlpool always maintained that even plain, everyday actions can change the world
we live in, albeit a little at a time. We have been sharing this mission as we worked with them
during the last decade, striving to find quick, concrete answer to the manifold issues a large
multinationl corporation can have to face when managing many brands. Our support ranges
from basic graphic design to peculiar three-dimensional virtual products mainly used in apps
intended for cooks. To make some of their multimedia tools even more versatile, Whirlpool
EMEA started asking us to take care of video adaptation and localisation, such as editing,
logotype overlaying and the insertion of audio track and subtitles in a master version. An
interesting challenge – and yet another reason to keep moving forward.