As a company reaches the 50-year mark, a restyling is opportune and above all well deserved
ETV Srl has been designing, manufaturing and selling hardware and sowftare for the paper and
texctile industry for fifty years. Today they can well boast their extensive fieldwork, given the
large number of product they have been able to instal all over the world. Out of loyalty and
deference to tradition, during this period they never modified their corporate image. Starting with
the logotype, we suggested to revisit it in such a way that all historically relevant elements—the
combination of a triangle and an ellipse and turquoise as a base colour—would still be
preserved. Their enthusiastic reaction led to a cascade of initiatives: a new company profile, a
new website, even the layout of the company’s stand at the latest trade show.