If you were to search for CreaFill Fibers Corporation in Google Maps you would find it among
the large, rectangular plots of farmed land in the State of Maryland. A leading US producer of
manufacturer of fiber-based solutions, CreaFill is well known in Italy for their applications for the

food industry. We first entered into a business relationship with them when their European-
based import-export managers asked us for a new logotype. The one we designed is a kind of logotype chromatically connected with the environment, encompassing a reference to Nature through the semblance of a leaf, a tribute to an inexhaustible supply of raw materials. CreaFill do not conceal their partiality toward the Italian style; over the years they also asked us tomake some slight changes to their original logotype, to develop and update their website andoccasionally to design some flyer introducing their products: over the years they also asked us to

make some slight changes to their original logotype, to develop and update their website and
occasionally to design some flyer introducing their products: made in Italy but meant for printing
in the US, they had to be in line with their corporate image, but they also needed to to be
differentiated to fit different market niches.