The Oakley brand, acquired by Luxottica in 2007, has always stood for top-notch performance,
and indeed many athletes choose Oakley lenses for their eyeglasses, sunglasses and ski
goggles.
By carrying out a specific email marketing campaign targeting cycling, tennis and fishing
enthusiasts, we strove to address a number of sports lovers who still weren’t acquainted with
Oakley products but would likely embrace the lifestle they epitomise and appreciate the
technology of their lenses.
OAKLEY
Sports lovers by their nature as well as by choice
Date
January 30, 2018